Prof. Dr. Kay Rottmann

About me

Researcher, teacher, builder.

More than 15 years of AI in research, industry and academia - from machine translation at Meta to manufacturing AI at Bosch and Alexa at Amazon, to r7net GmbH and HdM Stuttgart.

Second portrait, more informal

In short

Computer scientist with a soft spot for language - PhD from Karlsruhe Institute of Technology, Diplom with the highest grade (1.0) and the Klaus Tschira Award for the best thesis in the field of computer science (2007).

Since then I have built AI systems at some of the most exciting places in the industry: scaling machine translation at Meta to 800 million daily users, integration of AI in manufacturing at the Bosch Center for AI, and international NLU research for Alexa at Amazon. Along the way, 20+ peer-reviewed publications (ACL, EMNLP, NAACL, ICLR) and several U.S. patents.

Today I do two things: I teach Applied AI at HdM Stuttgart, and I advise and build practical AI solutions for companies through r7net GmbH. Both come from the same conviction: AI is only useful once it actually runs in production and solves a measurable problem.

Career

Career.

Teaching

What I teach at HdM.

My principle is a dialogue between 'hands-on and theory': practical applications of theory to deepen learning and make it applicable, active discussion, discovery, and experience instead of purely frontal lectures.

  • Applied AI

  • Introduction to Prompt Engineering

  • Generative AI in Social Media

  • AI for Content Creation

  • Marketing Tools and Analytics

  • Marketing Research and Statistics

  • AI Ethics

Research & current projects

I currently work on "Agentic AI Online Evaluation" and on multi-agent systems for audience simulation.

Recurring themes: LLM evaluation and benchmarking , multi-agent systems , AI in manufacturing , data-driven marketing , AI ethics .